Recently we at meshroom completed a set of visuals for Zaha Hadid’s design for the Iraqi Prime Ministers Headquarters. It was a fast paced project and called for something special.

We were provided with good high resolution models that we then spent time adapting to our needs before moving onto the environments and creating key buildings from photographic reference and building a suitable replica of the city.

The clients brief called for aerial images which always require much more work in term of the landscape and the surrounding context.

An article on milimet.com discusses Foster + Partners entry into the design for a masterplan in Sofia, Bulgaria. Our work is featured heavily and also displayed integrally as part of a wider presentation.

An article also appears on e-architect.co.uk containg the same visuals and animation.

meshroom is honoured to have been selected to have a couple of images in the new book, ‘Inspirato’ from 3DATS. No-one really knew what to expect from the book, and even some were quite tough on the team behind it on CGArchitect despite all of their hard work.

I’ve got a copy of it on my desk and not only is the work inside inspirational, but the quality of the book is superb. Well done to Brian Smith and the rest of the team that have been working on it.

Here are some of meshrooms projects that show the difference before and after our post production stage. We’re now being asked more and more to do the post production on our clients images to bring them up to scratch.

There is a lot of competition from companies offering extremely cheap services at the moment. In the middle of a recession it is very tempting for a business to look at cutting costs, and that often means choosing a cheaper supplier for some of your goods. This is no good for us, as being based in London we cannot compete with the cost of services that companies from China and Argentina are offering. In fact, it’s not uncommon for me to clear my inbox of emails from companies in far away places offering to do my work for prices that I can’t even get out of bed for.

Also, many architectural practices are turning to using people in house to do their rendering for them. These people are already on staff, and may not have much else to do anyway, and although their skills are not as good as out sourcing they’re quite acceptable considering the money they save. You just have to look through Building Design to see it flooded with low quality images that appear to have been done on the cheap.

Many of our clients are doing this, but they’re finding that often the quality is not good enough, or maybe that the visualisation company didn’t really understand what had to be done and therefore a full time employee had to spend a lot of time communicating with them to get the job done, or even that after a certain stage they refuse to make revisions to the images anymore.
This is producing an interesting effect for us, we find that more and more we are asked to fix a rendering done by another company and asked to bring it up to scratch.

We use these techniques in our everyday work, as these examples will show you. Sometimes the renderings are OK but it is in the post production that they really begin to sing.